YuanxiangIntegrated brand
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Yuanxiang · Founded 2013

No empty words, only content that works

Yuanxiang provides brand strategy, content production, short-form video operation and integrated marketing to more than 320 brand clients, with an in-house content team of 180 and over 1,200 campaigns delivered.

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320+
Brand clients
Including 46 multinationals
1,200campaigns
Delivered
Cumulative
180people
In-house team
Strategy, filming, editing
26awards
Industry awards
Including 8 gold
Yuanxiang Media Group
Why Choose Us

Turning expertise into measurable results

Every step from briefing to after-sales has a defined owner and standard.

Strategy before creative

Audience insight and competitor analysis come first, with the objective and the measure agreed before anything is written.

Production in house

Our own studio, editors and designers produce 200 short videos and 800 pieces of artwork a month.

Reported properly

Every project ends with a review covering spend efficiency, content performance and what to change.

Creator network

More than 2,600 signed or long-term creators across the main platforms and vertical categories.

Products

A product range built for real scenarios

Every item is validated in real use and can be adapted to your specification.

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Brand strategyFoundation

Brand strategy

Positioning, core value definition and visual and verbal identity, delivered a…

Short-form video operationMain line

Short-form video operation

Account positioning, scripting, filming, editing and paid optimisation, with m…

Integrated marketingFull service

Integrated marketing

Online and offline campaigns covering content, creators, media and offline eve…

E-commerce content and live streamingConversion led

E-commerce content and live streaming

Product pages, seeding content, studio set-up and presenter training, all buil…

Corporate filmsBrand asset

Corporate films

Brand, product and factory films, from script and shoot through to 3D and post…

PR and crisis responseSpecialist support

PR and crisis response

Media relations, press releases and monitoring, with crisis planning and respo…

About Us

Yuanxiang · Integrated brand marketing

Yuanxiang provides brand strategy, content production, short-form video operation and integrated marketing to more than 320 brand clients, with an in-house content team of 180 and over 1,200 campaigns delivered.

  • Client outcomes come first
  • Delivery quality is the baseline, not the goal
  • Long-term thinking over short-term gain
  • We keep sharpening our craft
Learn MoreContact Us
Founded2013
Team260 staff
Scale320 clients
HQBlock A, Yua
In Numbers

Track record, in numbers

Every figure comes from actual deliveries and client feedback.

320+
Brand clients
Including 46 multinationals
1,200campaigns
Delivered
Cumulative
180people
In-house team
Strategy, filming, editing
26awards
Industry awards
Including 8 gold
Our Work

Selected projects

A look at how we solved problems for clients like you.

Content programme for a cosmetics brand

Content programme for a cosmetics brand

A content matrix built and creator spend managed end to end.

2.6 M followers in six months

Brand refresh for a manufacturer

Brand refresh for a manufacturer

Positioning rebuilt along with the website and corporate film.

Overseas enquiries +86%

Short-form video for a restaurant chain

Short-form video for a restaurant chain

A matrix of 26 store accounts run to one content standard.

86,000 in-store redemptions in a month

Product launch event

Product launch event

Planning, delivery and communications for a new product launch.

120 M impressions

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How We Work

A clear path from brief to delivery

Each stage has a defined deliverable and a named contact.

01

Requirement review

Clarify the scenario, the metrics and the budget range

02

Proposal & quote

A tailored plan with itemised pricing

03

Delivery

Milestones agreed up front, progress shared as we go

04

After-sales follow-up

We track how it performs in use and keep improving it

Certifications

Qualifications that define what we can deliver

Chinese advertising gold award2022
Integrated marketing agency of the year2023
China PR association member2018
Content marketing innovation award2024
Testimonials

What our clients say matters more

Three years in, what stands out is how little we have to chase them. They do what they promise, and they answer quickly when something comes up.
Wang JianguoClient · Head of Procurement
They are not the cheapest on the line, but the total cost works out lower. Far less rework and far fewer meetings, which matters over years.
Li HaiyanClient · General Manager
Technical conversations are smooth — they understand the application, not just the product. Our requirements are understood accurately, which is rare.
Zhang PengClient · Technical Director

Trusted by leading companies

Atlas Media Network
Skyline Video Platform
Meridian Social
Vantage Advertising
Cedar Creators Guild
BlueWave Media Buying
Harbour Publicity
Northport Content
News

Latest updates

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Two Chinese advertising gold awards won212026.08

Two Chinese advertising gold awards won

The awards covered a beauty brand content programme and a manufacturer brand r…

2026-08-21
Studio upgrade lifts short-video capacity to 200 a month242026.06

Studio upgrade lifts short-video capacity to 200 a month

A green-screen virtual production area and 3D rendering workstations were adde…

2026-06-24
View: three things to settle before a brand starts making short video132026.05

View: three things to settle before a brand starts making short video

Account positioning, content assets and the conversion path — the mistakes we …

2026-05-13
FAQ

Things you may want to know

Still have questions? Contact us — we reply within one business hour.

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Which regions do you cover?

We serve clients nationwide and handle cross-region delivery. Tell us your location and requirements and we will assign the right team.

How do I get a quotation?

Send us your requirement, quantity and delivery expectation through the form or by phone. We issue a formal quotation within 1–2 business days.

Can you provide samples?

Yes. Depending on your requirement we can send samples or arrange a small trial run so you can validate performance in real use.

How is after-sales support handled?

A dedicated after-sales team provides support through the whole service period, with response times stated in the contract.

Can we work together long term?

Yes. We build long-term relationships, and most clients have worked with us for over three years. Annual agreements can fix price, capacity and quality terms.

No empty words, only content that works

Tell us what you need — we will route it to the right specialist within one business day.　+86 10 6688 9900

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