FoundationBrand strategy
Positioning, core value definition and visual and verbal identity, delivered a…
Yuanxiang · Founded 2013
No empty words, only content that works
01Strategy before creative02Production in house03Reported properly
Every item is validated in real use and can be adapted to your specification.
FoundationPositioning, core value definition and visual and verbal identity, delivered a…
Main lineAccount positioning, scripting, filming, editing and paid optimisation, with m…
Full serviceOnline and offline campaigns covering content, creators, media and offline eve…
Conversion ledProduct pages, seeding content, studio set-up and presenter training, all buil…
Brand assetBrand, product and factory films, from script and shoot through to 3D and post…
Specialist supportMedia relations, press releases and monitoring, with crisis planning and respo…
Yuanxiang provides brand strategy, content production, short-form video operation and integrated marketing to more than 320 brand clients, with an in-house content team of 180 and over 1,200 campaigns delivered.
Every step from briefing to after-sales has a defined owner and standard.
Audience insight and competitor analysis come first, with the objective and the measure agreed before anything is written.
Our own studio, editors and designers produce 200 short videos and 800 pieces of artwork a month.
Every project ends with a review covering spend efficiency, content performance and what to change.
More than 2,600 signed or long-term creators across the main platforms and vertical categories.
Every figure comes from actual deliveries and client feedback.
A look at how we solved problems for clients like you.
A content matrix built and creator spend managed end to end.
2.6 M followers in six months
Positioning rebuilt along with the website and corporate film.
Overseas enquiries +86%
A matrix of 26 store accounts run to one content standard.
86,000 in-store redemptions in a month
Planning, delivery and communications for a new product launch.
120 M impressions
Three years in, what stands out is how little we have to chase them. They do what they promise, and they answer quickly when something comes up.
They are not the cheapest on the line, but the total cost works out lower. Far less rework and far fewer meetings, which matters over years.
Technical conversations are smooth — they understand the application, not just the product. Our requirements are understood accurately, which is rare.
212026.08The awards covered a beauty brand content programme and a manufacturer brand r…
242026.06A green-screen virtual production area and 3D rendering workstations were adde…
132026.05Account positioning, content assets and the conversion path — the mistakes we …
Trusted by leading companies
Each stage has a defined deliverable and a named contact.
Clarify the scenario, the metrics and the budget range
A tailored plan with itemised pricing
Milestones agreed up front, progress shared as we go
We track how it performs in use and keep improving it
Still have questions? Contact us — we reply within one business hour.
We serve clients nationwide and handle cross-region delivery. Tell us your location and requirements and we will assign the right team.
Send us your requirement, quantity and delivery expectation through the form or by phone. We issue a formal quotation within 1–2 business days.
Yes. Depending on your requirement we can send samples or arrange a small trial run so you can validate performance in real use.
A dedicated after-sales team provides support through the whole service period, with response times stated in the contract.
Yes. We build long-term relationships, and most clients have worked with us for over three years. Annual agreements can fix price, capacity and quality terms.
Tell us what you need — we will route it to the right specialist within one business day. +86 10 6688 9900