FoundationBrand strategy
Positioning, core value definition and visual and verbal identity, delivered a…
Figures come from actual shipments; local references available on request.
Yuanxiang provides brand strategy, content production, short-form video operation and integrated marketing to more than 320 brand clients, with an in-house content team of 180 and over 1,200 campaigns delivered.

Every item is validated in real use and can be adapted to your specification.
FoundationPositioning, core value definition and visual and verbal identity, delivered a…
Main lineAccount positioning, scripting, filming, editing and paid optimisation, with m…
Full serviceOnline and offline campaigns covering content, creators, media and offline eve…
Conversion ledProduct pages, seeding content, studio set-up and presenter training, all buil…
Brand assetBrand, product and factory films, from script and shoot through to 3D and post…
Specialist supportMedia relations, press releases and monitoring, with crisis planning and respo…
MOQ, lead time, payment terms and port of loading — saves three rounds of email.
A look at how we solved problems for clients like you.

A content matrix built and creator spend managed end to end.
2.6 M followers in six months

Positioning rebuilt along with the website and corporate film.
Overseas enquiries +86%

A matrix of 26 store accounts run to one content standard.
86,000 in-store redemptions in a month

Planning, delivery and communications for a new product launch.
120 M impressions
Three years in, what stands out is how little we have to chase them. They do what they promise, and they answer quickly when something comes up.
They are not the cheapest on the line, but the total cost works out lower. Far less rework and far fewer meetings, which matters over years.
Technical conversations are smooth — they understand the application, not just the product. Our requirements are understood accurately, which is rare.
Each step comes with its timing and documents, so you can plan production and customs.
212026.08The awards covered a beauty brand content programme and a manufacturer brand r…
242026.06A green-screen virtual production area and 3D rendering workstations were adde…
132026.05Account positioning, content assets and the conversion path — the mistakes we …
Tell us what you need — we will route it to the right specialist within one business day. +86 10 6688 9900