Xiangzikou · Founded 2012

Wok-cooked, the way it tastes at home

Xiangzikou runs 386 company-owned and franchised fast-casual restaurants across 42 cities, cooking every dish to order i…

Xiangzikou Catering Management Co., Ltd.
01Cooked to order02Our own supply chain03Turnkey franchising
Products

A product range built for real scenarios

Every item is validated in real use and can be adapted to your specification.

Wok-cooked rice bowlsSignature

Wok-cooked rice bowls

Twelve classics such as chilli pork and farmhouse stir-fry, plated within 90 s…

Small-plate selectionHigh frequency

Small-plate selection

Twenty-six small dishes chosen by the tray and priced per bowl, built for the …

Breakfast noodlesAll day

Breakfast noodles

Rice noodles, soup noodles and hand-pulled noodles from 7 a.m., extending trad…

Sharing setsFamilies

Sharing sets

Two- to four-person combinations that suit family meals and small gatherings a…

Braised snacks counterHigh margin

Braised snacks counter

Braised duck neck, lotus root and dried tofu, run as a separate counter or as …

Drinks and dessertsAttach rate

Drinks and desserts

Fresh soy pudding, plum drink and rice wine, chosen to lift average spend alon…

About Us

Xiangzikou · Chinese fast-casual chain

Xiangzikou runs 386 company-owned and franchised fast-casual restaurants across 42 cities, cooking every dish to order in an open kitchen and supplied by its own central kitchen and cold-chain network.

  • Client outcomes come first
  • Delivery quality is the baseline, not the goal
  • Long-term thinking over short-term gain
  • We keep sharpening our craft
Founded2012
Team2,400 staff
Scale386 outlets
HQBuilding 8,
Why Choose Us

Turning expertise into measurable results

Every step from briefing to after-sales has a defined owner and standard.

Cooked to order

Open kitchens cook every dish after the order is placed, so nothing sits under a heat lamp.

Our own supply chain

A central kitchen and cold-chain depots supply every store, holding food cost 8–12% below the local average.

Turnkey franchising

Site appraisal, store design, a 15-day training programme and a 30-day on-site opening team.

Digital stores

POS, loyalty and delivery run on one system, so head office sees sales and stock in real time.

In Numbers

Track record, in numbers

Every figure comes from actual deliveries and client feedback.

386outlets
Restaurants
Across 42 cities
14yrs
Brand history
Founded in 2012
96%
Franchise renewal
2025 figure
8M meals
Served per year
86 M cumulative
Our Work

Selected projects

A look at how we solved problems for clients like you.

Flagship restaurant, Changsha

Flagship restaurant, Changsha

A 120 m² flagship serving 860 guests a day in the city centre.

Weekday lunch queue under 8 min

Office tower store model

Office tower store model

An 80 m² format built around the weekday office lunch peak.

Payback in 11 months

County-town franchise model

County-town franchise model

A 65 m² neighbourhood store serving families and nearby office staff.

Payback in 14 months

University district store

University district store

A 90 m² store trading on student footfall with a small-plate menu.

Peak day 1,100 guests

Testimonials

What our clients say matters more

Three years in, what stands out is how little we have to chase them. They do what they promise, and they answer quickly when something comes up.
Wang JianguoClient · Head of Procurement
They are not the cheapest on the line, but the total cost works out lower. Far less rework and far fewer meetings, which matters over years.
Li HaiyanClient · General Manager
Technical conversations are smooth — they understand the application, not just the product. Our requirements are understood accurately, which is rare.
Zhang PengClient · Technical Director
News

Latest updates

386th restaurant opens as the chain enters the northwest162026.08

386th restaurant opens as the chain enters the northwest

The first store in Xi\u{2019}an served more than 1,200 guests on its opening d…

2026-08-16
Central kitchen phase two lifts daily supply to 400 stores302026.05

Central kitchen phase two lifts daily supply to 400 stores

New vegetable preparation lines and cold-chain sorting cut delivery times by t…

2026-05-30
Open-kitchen refit programme begins across the estate122026.03

Open-kitchen refit programme begins across the estate

The first 60 restaurants were refitted so guests can watch every dish being co…

2026-03-12
Certifications

Qualifications that define what we can deliver

Top 100 Chinese restaurant groups2021
Provincial well-known trademark2019
Food safety demonstration unit2022
AAA credit rating for franchising2020

Trusted by leading companies

SwiftBite Delivery
UrbanEats Platform
Grandview Malls
Central Plaza Retail
Harvest Table Foods
Northport Ingredients
Meridian Foodservice
Sunrise Provisions
How We Work

A clear path from brief to delivery

Each stage has a defined deliverable and a named contact.

01

Requirement review

Clarify the scenario, the metrics and the budget range

02

Proposal & quote

A tailored plan with itemised pricing

03

Delivery

Milestones agreed up front, progress shared as we go

04

After-sales follow-up

We track how it performs in use and keep improving it

FAQ

Things you may want to know

Still have questions? Contact us — we reply within one business hour.

Which regions do you cover?

We serve clients nationwide and handle cross-region delivery. Tell us your location and requirements and we will assign the right team.

How do I get a quotation?

Send us your requirement, quantity and delivery expectation through the form or by phone. We issue a formal quotation within 1–2 business days.

Can you provide samples?

Yes. Depending on your requirement we can send samples or arrange a small trial run so you can validate performance in real use.

How is after-sales support handled?

A dedicated after-sales team provides support through the whole service period, with response times stated in the contract.

Can we work together long term?

Yes. We build long-term relationships, and most clients have worked with us for over three years. Annual agreements can fix price, capacity and quality terms.

Wok-cooked, the way it tastes at home

Tell us what you need — we will route it to the right specialist within one business day. 400-678-5566

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